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Sony

JUMAJI

THE NEXT LEVEL

Tiny Beast created a dashboard of naming recommendations and rationales, as well as integrated strategies for key markets, including North America and South Korea.

 

Why We Did It: Sony Pictures was looking for out-of-the-box thinking to promote its film, Jumanji: The Next Level, to markets who may not receive exposure in traditional ways.

 

How We Did It: We deployed a variety of tactics to reach multicultural audiences, including consumer insights, market research, naming exploration, integrated marketing strategy, and trailer narrative direction.

 
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