Allusionist Picture House
2020 Brand Identity
Tiny Beast created a new brand identity for Allusionist Picture House, including logo, voice and website redesign. The update streamlines the logo to it's key typeface. Our designers looked at the construction of the letterforms of various wordmark, and made it more modern. The letters of the wordmark align as though made in one continuous gesture, emphasizing unity and connection.
Loca Pero Cute
Targeting a relevant and underserved Hispanic female consumer in Los Angeles, Tiny Beast partnered with local fashion apparel brand, Bella Doña, and Reebok to drive awareness, foot traffic, and sales to the DTLA Footaction location. With an integrated mix of targeted paid media, social media content, influencer messaging, experiential marketing, and purchase incentives, the project was an unprecedented success, and results were beyond expectation.
Day of the Dead
Footaction in Los Angeles wanted to create a unique promotional campaign around Dia de Los Muertos. Tiny Beast branded the experience with striking in-culture imagery, and provided an integrated marketing plan including print, social, and digital assets, content, and socially shareable event creative for notable brand lift and increased sales in the target market.