Loca Pero Cute

Targeting a relevant and underserved Hispanic female consumer in Los Angeles, Tiny Beast partnered with local fashion apparel brand, Bella Doña, and Reebok to drive awareness, foot traffic, and sales to the DTLA Footaction location. With an integrated mix of targeted paid media, social media content, influencer messaging, experiential marketing, and purchase incentives, the project was an unprecedented success, and results were beyond expectation.