In accordance with COVID-19 safety precautions, Tiny Beast created a safe drive-in experience, filled with virtual trivia, concessions, and more.
Why We’re Doing It: September/October is Hispanic Heritage Month, and we are helping Foot Locker build relationships at the center of Hispanic culture. The brand created a mini documentary about the Los Angeles Unidad (Unity) movement to highlight the successes, struggles, and stories of Latinx influencers and innovators. Our unique pop-up drive-in experience safely screened the documentary to the community of East LA. In addition, we had voter registration and information on screen before the film.
How We’re Doing It: We will deploy a variety of tactics to reach multicultural audiences, including production, digital advertising, social media, influencers, content, experiential, staffing, and user generated content.