Heat Drop


Tiny Beast launched a three-day grand opening campaign for Foot Locker’s newest and most ambitious store location on the West Coast—Melrose Avenue. As a way to engage with young multicultural consumers in LA, invitees on the first day consisted of local students from neighboring Fairfax High School. The event featured limited edition re-releases at retail price, live music, drinks, gear, and more.

We deployed a variety of tactics to reach multicultural audiences, including influencer partnerships, brand partnerships (Recess, Banned LA, Coolhaus, Soulection), social media, content, digital advertising, merchandise, experiential, campaign creative, staffing, and retail marketing.