Nike X Foot Locker
All For 1
Nike and Foot Locker partnered to create the ALL FOR ONE Urban Garden Tour in Los Angeles to highlight the new Nike Air Force 1 GORE-TEX all-weather shoe. Tiny Beast engaged local non-profits to launch 3 events in underserved communities throughout LA to give local residents an inclusive all-access experience including music, classes about urban farming, free branded giveaways, photo ops, and a raffle to win their own free pair of Nike Air Force 1 GORE-TEX shoes. Each event was host to local influencers as well, who created content in about the importance of urban gardening and sustainability in their communities.